Hi, I’m Jessica.
A Swedish expat who has called Dubai home for many years, I’m an Organisational Psychology practitioner and ICF-accredited coach. I help individuals and organisations navigate transitions, build resilience, and make confident, values-aligned decisions.

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Change—whether personal or professional—can be challenging. But with the right support, it becomes a powerful catalyst for clarity and growth. My coaching is designed to help people understand where they are, where they want to go, and how to get there with purpose and confidence.

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My path into coaching began during my MSc in Organisational Psychology, where I became deeply interested in how people adapt and grow through uncertainty. But it was during maternity leave with my second child, in the middle of the pandemic, that I committed fully—transforming a passion into a career with meaning.

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With over 15 years in international education, across several countries—and in particular the MENA region—I’ve seen how diverse cultures, shifting environments, and high-stakes decisions shape people and organisations. This experience fuels my psychology-informed, client-led coaching approach—supporting people at all stages of life and career to strengthen their mindset and create lasting, meaningful change.